FINANCIAL LITERACY

LET’S MOVE FORWARD.

After seeing the impact of completing our promise to educate 1 Million families by 2020, we embark on our greatest endeavor yet: educate 30 million by 2030. We can help families move forward with financial literacy and empowering them to take action.

Financial freedom isn’t just a dream-it’s a movement. And we’re leading it.

Why Financial Literacy Matters for the Hardworking Class

Financial literacy isn’t a luxury-it’s a necessity. For the hardworking class, it’s the key to breaking cycles, building generational wealth, and taking control of their financial future.

  • Protects Against Exploitation – Knowledge helps people avoid scams, predatory loans, and bad financial deals.
  • Builds Confidence – Understanding money creates confidence to make smart decisions around savings, credit, and investments.
  • Creates Options – With the right education, financial freedom becomes possible- not just survival, but opportunity.
  • Strengthens Communities – Financially educated individuals can uplift families, support local businesses, and contribute to stronger, more stable neighborhoods.

We’re not just teaching dollars and cents-we’re opening doors. This campaign is about more than money. It’s about dignity, self-determination, and building a better future from the ground up.